Why New Zealand?
Reaching New Zealanders at home
New Zealand has a unique and dynamic culture, with European, Maori, Pacific and Asian influences. It is a country that celebrates the many different lifestyles, stunning landscapes and unique wildlife.
New Zealand is home to a population of more than four million people, a majority of whom are of European descent. Maori, the indigenous people make up 11% of the country's population.
APN New Zealand Publishing provides an effective way to reach key markets. Three quarters of the population live in the North Island, with over 2 million in the Northland, Auckland, Bay of Plenty and Waikato regions. Just fewer than 1 million people live in the South Island.
- Average weekly income from all sources was $826 for males and $541 for females
- The average weekly household income was $1,445
- The 45-49 year old age group received the highest average weekly income for all people ($902)
Value of New Zealand industries
- Forestry exported NZ$3.3 billion
- Tourism NZ$21.7 billion
- Retail NZ$65 billion
International visitors to New Zealand
- There were 2.4 million visitors to New Zealand in the last year*
- 44% were from Australia and 11% from the United Kingdom*
Source:
Statistics NZ Population Esitmates June 2009
Statistics NZ - Overseas Merchandise Trade - YE Oct 2009
Tourism Research Council - YE March 2009
Statistics NZ Retail Trade Survey YE Sep 09
OVER THE WHOLE OF NEW ZEALAND
- 55% live in metropolitan centres
- 17% live in provincial urban centres
- 28% live in rural areas
AGE OF POPULATION
- Population aged 20 - 49 years - 1,788,000 (49% of total population)
- Population aged 20 - 49 female - 919,000 (24%)
- Population aged 20 - 49 male - 869,000 (25%)
Source:
Nieslen Media Research National Readership Survey Jan-Ded 2009
Statistics NZ 2009 Population Projections
New Zealand print media market
New Zealand media market
In 2008 over 2 billion advertising dollars were spent on mainstream media in New Zealand, over half of which was spent in print.
| Medium | Turnover $M | Share |
|---|---|---|
| NEWSPAPERS | $760 | 32.8% |
| TELEVISION | $647 | 27.9% |
| RADIO | $268 | 11.6% |
| MAGAZINES | $249 | 10.7% |
| OUTDOOR | $74 | 3.2% |
| CINEMA | $9 | 0.4% |
| TOTAL | $2007 |
Source: New Zealand Advertising Industry Turnover, December 2008 year-end
New Zealanders are passionate print readers
New Zealanders like to read, avidly consuming vast numbers of newspapers and magazines.
Newspapers have the greatest share of advertiser spend, at 32.8%. Daily newspapers in New Zealand are unique in that they operate in a single paper market within their core distribution areas. This enables them to connect and reflect the local values of the regions they represent.
There are no national daily titles in New Zealand, but The New Zealand Herald alone distributes to where 53% of the population live. APN New Zealand Publishing newspapers' circulation areas cover 72% of New Zealand's population.
In contrast, all the major New Zealand magazines have national distribution, although some have a regional skew. All of APN's New Zealand Magazine titles have full national coverage.
Source: New Zealand Advertising Industry Turnover, December 2008 year-end
