Advertorials
Advertorials are a blend of editorial commentary and advertising. They are understood by readers as being under the joint control of the editor and the advertiser and there is an implied endorsement by the publisher.
Newspaper Advertorials
The New Zealand Herald Advertorial Guidelines:
- The advertisement must have a border.
- The advertisement must contain the word “Advertisement” in bold and centered at the start of the copy (if the advertisement is 10 columns wide this must be in 12pt or 14pt.)
- All typefaces (including the headline) must be in san serif type.
- Herald newspaper inserted magazines have their own set of advertorial guidelines – please contact your APN Account Manager for more information.
- Advertisements that do not comply with these advertorial guidelines, and that cannot be amended in time for publishing, will be removed from the paper.
If you are unsure about any of these guidelines or require further information contact your APN Account Manager on (09) 373 6400 who will be happy to help you.
Magazine Advertorials
New Zealand Woman’s Weekly Advertorial Opportunities
- Food
Full Page $7,800*
Double Page Spread $14,900* - Run-of-Magazine
Full Page $7,800*
Double Page Spread $14,900*
*Plus cost of production ($1000 -$2500) per page
Advertorial Copyright
Upon acceptance of booking of advertorial format space, the advertiser acknowledges the following:
That the material, design and concept produced or commissioned by New Zealand Magazines for use in an advertorial (excluding original transparencies or material supplied by the advertiser/agency) remain the property of New Zealand Magazines and copyright regulations apply.
Application for permission to reproduce all or part of an advertorial must be made in writing to:
The Advertising Director
New Zealand Magazines
PO Box 90119
Auckland Mail Centre
Auckland 1142
Creme
Please contact your New Zealand Magazines Account Manager to discuss advertorial opportunities in Creme.