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New Zealand has a unique and dynamic culture, with European, Maori, Pacific and Asian influences.It is a country that celebrates many different lifestyles, stunning landscapes and unique wildlife. New Zealand is home to a population of more than four million people, a majority of whom are of European descent. Maori, the indigenous people make up 14% of the country’s population.

Map of New Zealand detailing APN Publication catchment areas.

Reaching New Zealanders at home

APN New Zealand provides an effective way to reach key markets. Three quarters of the population live in the North Island, with over 2 million in the Northland, Auckland, Bay of Plenty and Waikato regions. Just fewer than 1 million people live in the South Island.

Income
• Average weekly income for New Zealanders is $826 for males and $541 for females
• The average weekly household income is $1,459
• The 45-49 year old age group have the highest average weekly income for all people ($902)

Age of the population
• Population aged 20 – 49 years – 1,796,000 (42% of total population)
• Population aged 20 – 49 female – 921,000 (21%)
• Population aged 20 – 49 male – 875,000 (20%)

Value of New Zealand industries

• Forestry exported NZ$3.3 billion
• Tourism NZ$21.7 billion
• Retail NZ$65 billion

International visitors to New Zealand

• There were 2.4 million visitors to New Zealand in the last year*
• 44% were from Australia and 11% from the United Kingdom*

New Zealand print media market

In 2008 over 2 billion advertising dollars were spent on mainstream media in New Zealand, over half of which was spent in print.

Medium	Turnover $M	Share
NEWSPAPERS	$760	32.8%
TELEVISION	$647	27.9%
RADIO	$268	11.6%
MAGAZINES	$249	10.7%
OUTDOOR	$74	3.2%
CINEMA	$9	0.4%
TOTAL	$2007

New Zealanders are passionate print readers

New Zealanders like to read, avidly consuming vast numbers of newspapers and magazines.

Newspapers have the greatest share of advertiser spend, at 32.8%. Daily newspapers in New Zealand are unique in that they operate in a single paper market within their core distribution areas. This enables them to connect and reflect the local values of the regions they represent.

There are no national daily titles in New Zealand, but The New Zealand Herald alone distributes to where 53% of the population live. APN New Zealand Publishing newspapers’ circulation areas cover 72% of New Zealand’s population.

In contrast, all the major New Zealand magazines have national distribution, although some have a regional skew. All of APN’s New Zealand Magazine titles have full national coverage.