Quick Facts

The New Zealand Herald

  • The New Zealand Herald is read by 574,000 people on a typical day.
  • The New Zealand Herald reaches more than twice as many people as any other daily newspaper in New Zealand. 
  • The Herald’s reach is stronger than all other Metropolitan Dailies combined (Dominion Post, The Press and Otago Daily Times)
  • 89% of all weekend newspaper readers in Auckland will turn to the Weekend Herald or Herald on Sunday each week.
  • canvas is the #2 consumer magazine in the northern region, and is one of the top 10 read magazines nationally.
  • The Business Herald has almost six times the readers of the National Business Review.
  • The number of people reading the Weekend Herald, and not Sunday Star-Times is greater than the number of people living in the wider Waikato region.
Source: Nielsen CMI Q3 2010 – Q3 2011. AP 15+

Herald on Sunday

  • Herald on Sunday is read by 382,000 people each week 15+
  • Herald on Sunday has 130,000 more readers than Sunday News – that’s enough people to fill Westpac stadium almost 4 times!
Source: Nielsen CMI Q3 2010 – Q3 2011. AP 15+

New Zealand Magazines

  • 2 in 5 New Zealanders (aged 10+) read at least one magazine from the New Zealand Magazines stable.
  • Creme and Girlfriend reaches 49% of New Zealand girls aged 10-17 years each month.
  • Simply You readers spend an average of $788 per month on fashion items and $369 per month on beauty purchases.**
Source: Nielsen CMI Q3 2010 – Q3 2011  AP10+ ** Source: Simply You Readers Survey n=1000, Oct 2009

APN Regional Newspapers

  • Our regional daily newspapers reach an average of 211,000 people on any given day
  • 50% are the main household shopper, making key purchasing decisions for them and their family
Source: Nielsen CMI Q3 2010 – Q3 2011 AP 15+.
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New Zealand has a unique and dynamic culture, with European, Maori, Pacific and Asian influences. read more »

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