Advertising Engagement

Coming soon
Find out how consumers engage with newspaper advertising in the following categories:
- Travel
- In-Home Retail
- Out-of-Home Retail
- Banking & Finance
- Household Electrical
- Telecommunications
- Automotive
The character of mediums holds a key to understanding the potential of engagement. The research findings offer clear indications that the character of the medium and user experience do impact on receptivity to advertising.
The Nielsen Company 2008
APN Media Engagement Report