New Zealand's resident population was estimated to be over 4.3 million at 30 June 2009.

76% of all New Zealanders live in the North Island. 54% live in the Northern region including the Northland, Auckland, Bay of Plenty and Waikato regions. Auckland has a population of 1.2 million, which is 33% of the total population.

Those living in Auckland are more likely to earn higher incomes, have a better education, live in larger households and be slightly younger than the average New Zealander.

Retail sales for the year ending September 2009 for all New Zealand were over $64 billion. Auckland's retail sales for the same period were over $20 billion.

We've got almost a third of the country living in one city and you can reach them with our titles.

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Source: Statistics New Zealand 2008/2009