A1GP
This advertising campaign ran in The New Zealand Herald. These teaser ads were placed to ignite public interest in the new A1GP season, and ecourage the sporting public of New Zealand to get on board with their team. The creative was visually eye catching using Black Beauty as the main feature in the ad, with a Tuatara on the front that conjoured up feelings of patriotism.
Creative Agency: Creative Bank
www.creativebank.co.nz
Liquorland
This ad ran in The New Zealand Herald on 1st April - April fools day. The ad was announcing a world-first wine tasting experience using an amazing breakthrough printing technology. The ad stated that by using this technology, readers were able to taste five different wines by licking each circle. Wonder how many people were fooled by this clever April fools joke.
Media Agency: Mediaedgecia
Creative Agency: Y&R
Account Manager: Emma Munro
Creative Director: Vaughn Davis
Creative Team: Matt Webster & Phoebe Williamson
New Zealand Lotteries
This ad ran in The Weekend Herald on Saturday, June 7, 2008. The quirky ad promotes New Zealand Lotteries new online environment for purchasing Lotto tickets.
Agency: DDB New Zealand
NZI
This ad ran in The New Zealand Herald after Scott Dixon won the Indianapolis 500 in May 2008. The NZI tag line below the article cleverly reads "Everyone's always stealing your stuff" in reference to the Australians claiming Dixon as their own and is consistent with NZI's current media campaign.
Agency: Colenso BBDO
NZ Army.jpg)
This ad ran in The New Zealand Herald on April 16, 2008. It certainly creates a challenge for readers to try and decipher whether the officer's lock and code have a hidden meaning.
Agency: Saatchi & Saatchi New Zealand
www.saatchi.co.nz
Sabato
The New Zealand Herald was used to test the success of this ad in the Auckland market before it rolled out to the rest of the daily newspapers around the country. It appeared twice in the Herald and after the first insertion there was a 40% increase in customer visits to the Auckland showroom. On completion of the campaign, sales at New World - Victoria Park alone were up 66%.
This ad is a great example of creative use of the newspaper medium where the, newspaper, was used as a napkin.
Agency: Special
www.specialgroup.co.nz
NZSKIPASS
This ad ran in The New Zealand Herald and the creative has been cleverly designed to make use of the folds within the newspaper. The peak of the folds of the newspaper formed a jump for the skiier. This effect is exclusive to newspaper demonstrating how you can integrate the medium with the design.
Agency, Special
www.specialgroup.co.nz
Sunsense Anti-Aging Face
This ad was run in The New Zealand Herald and the idea was to show the effect of not properly looking after your skin in the sun. By lifting the full page newspaper ad up to the sun, the back lighting shows the harm, wrinkles and premature aging caused by exposure to UV rays. Cleverly, Sunsense Anti-Aging Face moisturiser also shows through as the hero/solution to this horrifying problem. This ad won a
bronze award at the 2007 Axis Awards.
Agency: Special
www.specialgroup.co.nz
