New Zealand Herald Readers

The New Zealand Herald is the number one daily newspaper in the country and consistently connects with more than half a million New Zealanders everyday.

The New Zealand Heralds core distribution is the Northern region, including Northland, Auckland, Bay of Plenty and Waikato and is also distributed to other main centres throughout New Zealand.

Who reads the Herald?

• 58% of New Zealand Herald readers are in the high socio-economic groups (NZSEI 1-3)
• 45% of Herald readers have a household income of $80,000+
• 71% of New Zealand Herald readers are the main or equal household shopper
• 24% of Herald readers are business decision makers

On average, our Herald readers will spend 40 minutes each day reading the daily newspaper, increasing to over an hour on the weekend.

We have detailed Herald reader demographics for every advertising environment of The New Zealand Herald. Just click on the "Sections" tab on the tool bar, and select the section youre interested in. You can then click on "Reader Profile" to find out the demographic profile of those readers.

Source: Nielsen Media Research, National Readership Survey, Jan-Dec 2009, All people 15+