About that's life!
that’s Life! is New Zealand’s No.1 real-life read.
It’s an addictive mix of real-life stories, puzzles and prizes – over $65,000 worth every week.
Not all New Zealand women are captivated by the lives and loves of celebrities. Some prefer to read about ordinary people who lead extraordinary lives. And there is nothing else on the New Zealand media landscape that so clearly connects with its audience as much as that’s life!
That’s because its loyal readers also provide the content and generously share their personal experiences; the rewarding, the challenging and the heartbreaking. Connecting with its readers drives every section of that’s life!, in every sense it is their magazine.
that's life! readers are real kiwis, sharing real stories about their real lives... and you can’t get more connected than that.
That’s Life owns the ‘Real Life’ category, with 85,000 more readers than it’s only rival.
These readers are from families with young children, and there is a strong tendency to ‘stay at home’ parents.
More than half of That’s Life readers are the main household shopper – they have the sole responsibility for what goes into the shopping trolley each week for their families.
With lower household incomes, these readers are budgeting carefully and shopping around for specials & bargains. Despite this, households with That’s Life readers are spending only slightly less each week, on average, on their groceries compared to the general population 10+.
Source: Nielsen CMI Q1 ’12 – Q4 ’12 AP 10+, ABC Jan ’12 – Dec '12
TIME SPENT READING PER ISSUE