New Zealand’s TIME readers are a young affluent audience. They have an average household income almost $24,000 above the population average.
The average age of the TIME reader is 45, however Time reaches 17,000 more readers aged 20-39 years than its nearest current affairs rivals.
Source: Nielsen CMI Q4 ’11 – Q3 ’12 AP 10+, ABC Oct '11 – Sep '12
TIME SPENT READING PER ISSUE