The Northern Advocate
The Northern Advocate is the dominant daily newspaper in the Northland region, serving the community with a tradition of stability, innovation and growth in providing news coverage of the important issues for the north. The Northern Advocate has a proud history of innovation and continues to be the voice for Northlanders.
- Circulation: 13,204 average net*
- Average daily readership: 27,000
- Average weekly readership: 43,000
- Published: Monday – Saturday
- Distribution: Whangarei and surrounds
- Format: Broadsheet 55cm x 10 (37.5) columns
- Founded: 1875
- 52% of The Northern Advocate readers are between the ages of 30 and 59 years.
- An even split between the genders (52% Male)
- 54% of The Northern Advocate readers who stated their income levels live in households with total annual incomes of $40,000+.
- 46% of The Northern Advocate readers are in the top 3 socio-economic divisions.
- 70% own their own home.
Quick Facts
Reader Profile
Sections
- Supersport Monday
- Daily business news
- Community
- World
- National
- Marine
- Food/wine
- Books
- Gardens
- Farming News
- Health and Fitness
- Travel
- What’s On?
- Extra Into Gear (Motoring supplement)
- Property Guide
- Savvy (monthly Lifestyle supplement)
- Extra (Lifestyle supplement)
- TV Times (weekly quarter fold)
- Business Northland (monthly quarter fold)
- Rural Advocate (monthly supplement)
The Northern Advocate also publishes:
- The Report
- The Bay Report
- The Northland Age
*Source: NZ Audit Bureau of Circulations - Oct 2010 - Sep 2011
Standard Ad Sizes and Premium Position
Premium Position
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| 8×10 Display Columns Front Page Solus |
Standard Ad Sizes
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| Quarter Page: 28×5 Display Columns | Half Page Horizontal: 28×10 Display Columns |
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| Half Page Vertical: 55×5 Display Columns | Full Page: 55×10 Display Columns |
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| 40×7 Display Columns | 40×10 Display Columns |
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| 14×10 Display Columns | AdNote: 7×2 Display Columns |
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| Lug: 4×2 Display Columns |
