Herald on Sunday

Detours

A lifestyle lift-out dedicated to relaxation and revitalisation

Detours is full of ideas, with topics ranging from the best local and international holiday destinations, to expert health advice, the must haves for the season, and Nicky Pellegrino’s pick of the best new books. 
Leading in from the back, Savour includes delicious recipes from Paul Jobin, wine with Joelle Thomson and restaurant reviews by Peter Calder. 
Printable Detours fact sheet

How Detours engages readers

Readers see the advertising in Detours as complementary to the content with creative and thought provoking ads that can catch their eye.

Detours is my favourite because I love going on holiday. Detours means travel.

Detours engages readers by ‘inspiring me’, ‘entertaining me’ and as a ‘pastime’. Check out the full Media Engagement Presentation for more consumer insights.

Reader Profile

  • 41% of Detours readers have flown overseas in the last 12 months – 36% more likely than the general population.
  • Detours readers enjoy their food, with 57% having dined out at a restaurant in the past month – 28% more likely than the general population.
  • 56% of readers like to try new types of food, 63% like entertaining at home, and 58% enjoy a wine with meals.
  • Detours readers are 40% more likely than the general population to have bought a book in the last month.

    • Source: Nielsen Media Research, National Readership Survey, July 09 – June 2010, all people 15+
    Source: The Nielsen Company 2008, APN Media Engagement Report.

    Standard Ad Sizes and Premium Positions

    Premium Positions

       
    37×7 Display Columns
    Outside Back Cover    		   6×7 Display Columns
    Front Page Solus    		  
     

     

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    Standard Ad Sizes

       
    37×7 Display Columns   20×7 Display Columns  
       
    12×7 Display Columns   37×3 Display Columns  
       
    6×7 Display Columns   10×7 Display Columns  
     

     

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    About our audience

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