Living

Herald on Sunday’s exciting new liftout magazine

Sunday is for Living
Living is Herald on Sunday’s newest magazine specifically designed to meet the needs of Sunday readers. Living combines enhanced versions of the items previously found in Detours and Sunday Homes plus eight pages of appealing new content in a new look stapled and trimmed compact lift-out.

Living will feature:
• lifestyle pages at the front of the magazine with ideas to help readers make the most of their precious family time and care for themselves, their family and pets
• travel pages to help readers dream about their next trip with inspirational ideas from around the world and closer to home.
• book pages will feature the latest reviews and author interviews; there will also be Peter Calder’s restaurant recommendations and Wendyl Nissen’s lifestyle column.
• Savour will have easy recipes for dinner on Sunday and the week ahead plus our drinks writer will reveal their delicious and affordable picks.
• gardening will show readers what to plant and how to care for it plus Grieg Morgan will take readers step-by-step through creating a DIY project either indoors or out.

Sunday Homes will appear from the back of Living. What better day of the week to dream about your next home than with Sunday Homes’ stunning feature property and practical advice plus listings of gorgeous properties for sale. Sunday Homes will also help you create a new look in your own home with Kate Cox’s Inside Edge interiors pages.

How Living Will Engage Readers:
Consumer research prior to launch has shown that Living has strong overall appeal with Herald on Sunday’s core reader segments – they like its fresh and vibrant approach and find it full of interesting and relevant content.Living enables you to reach a large audience of relaxed Sunday readers on a day they want to shop in targeted and uplifting environments:
• Herald on Sunday is read by 382,000 people each week and is the best read Sunday newspaper north of Taupo*
• Our APN Media Engagement study showed that mediums that offer serendipitous advertising are more likely to trigger spontaneous purchase**
• Living offers advertising positions alongside content not found in the rest of the newspaper

Source: Synovate Research Ltd – 2010
* Nielsen CMI Readership Jul 2010 -Sep 2011

** Nielsen / APN Media Engagement 2008

How SundayHomes Engages Readers

SundayHomes is characterised by having advertising that is complementary to the content and is easy to navigate.

SundayHomes is an interesting read. Lots of different types of useful information that changes a lot. It’s a bit like a lifestyle magazine but a lot cheaper. I always read the little side mags in the paper.
Check out the full Media Engagement Presentation for more consumer insights.

Reader Profile
• Reach 128,000 readers every Sunday with Sunday Homes.
• 92% of Sunday Homes readers live in the Northern region.
• Over 62% of readers own their own home and Herald on Sunday readers are 83% more likely than the general population to have a household income over $120,000.

Click here for a fact sheet on Living.