News

Delivering the right audience at the right price.

With 396,000 readers every week, the Herald on Sunday has the highest readership of any Sunday paper in the Northern Region (Taupo North), and the News/World section is read by 94% of these readers. The Herald on Sunday’s Insight pages were judged the best section of any New Zealand newspaper at the 2009 Qantas Media Awards. Credible, concise and covering the latest breaking news stories, Herald on Sunday contains the perfect blend of hard news, entertaining columnists and up-lifting stories from New Zealand and abroad.
Printable Herald on Sunday News fact sheet

How the News section of Herald on Sunday engages readers

Readers discuss the Herald on Sunday news section as providing a good concise summary of the news of the week. It is seen as a comparatively lighter read, befitting the casual mood of a Sunday.

The front page is colourful. Has more of a magazine feel – not all the writing. I like that because Sunday people don’t want to be stressed. It gives the feeling of a lazy Sunday.

News in the Herald on Sunday strongly engages with readers by ‘altering my thoughts and feelings’, ‘educating me’ and ‘absorbing me’. Check out the full Media Engagement Presentation for more consumer insights.

Why advertise?

Herald on Sunday offers tremendous value to advertisers with the most competitive cost per thousand rate of all Sunday news papers.
Herald on Sunday offers advertisers a high quality audience.
News in Herald on Sunday is an ideal environment for ‘outside the box’ advertisers who want or need to be creative with their ad space. Check out the Herald on Sunday creative ad shapes tabloid here.

Reader Profile

An ad in the News/World section of Herald on Sunday will be seen by 371,000 readers.
72% of News/World readers are either an equal or main household shopper.
61% of News/World readers use their daily paper to decide where to buy from.
52% of News/World readers are female.