View
A Herald on Sunday lift-out, read by 262,000 readers each week
- View features all the latest showbiz gossip, interviews with our favourite personalities and the low-down on the newest movies, music and television shows to watch out for. View contains full 7-day digital and free-to-air TV listings and the essential weekend crossword, puzzles and trivia. At the back of View you can find Spy; Rachel Glucina’s hugely popular eight-page section and the best stories from the stars to keep you entertained. View stays on coffee tables all week.
How View engages readers
Readers who are most motivated by ‘entertainment’ content are the most likely to share contents of View with others. Younger readers are more likely to engage with View as an entertainment while older readers are more likely to engage with View as a ‘pastime’.
View is more of an entertainment guide for what’s coming up in the week. Informative, TV right at your fingertips. First few pages are about people I find interesting. The front cover grabs me, everything on there I feel I want to read.
View with Spy strongly engages with readers by ‘entertaining me’ as a ‘pastime’ and on a ‘social’ level. Check out the full Media Engagement Presentation for more consumer insights.
Why advertise?
- Advertisers have the opportunity to target a high value audience at a very affordable rate.
- This cost effective newspaper inserted magazine offers brand and retail advertisers longevity as the 7-day multi-channel TV listings means readers refer back to the publication all week.
Reader Profile
- One ad in View will be seen by 262,000 readers each week.
- They are 75% more likely than the population to have a household income of $120K+.
- 78% actually buy something after reading their daily newspaper.
- 59% of View readers are female
Standard Ad Sizes and Premium Positions
Premium Positions
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| 37×7 Display Columns Inside Front Cover |
6×7 Display Columns Outside Back Cover |
Standard Ad Sizes
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| 37×7 Display Columns | 20×7 Display Columns |
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| 12×7 Display Columns | 37×3 Display Columns |
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| 6×7 Display Columns | 10×7 Display Columns |