AA Directions

Media Kit

AA Directions presents the perfect opportunity to align your brand with a million-plus member club. Inspired to keep New Zealanders moving, AA Directions celebrates Kiwi culture. From great places to visit, to inspiring people, the magazine explores New Zealand with a range of visually-stunning and brightly written features.

It’s not all motoring, but there is plenty of valuable information relevant to motorists. Travel is a big part of AA too – and that is given ample space, with road trips, features on destinations and holiday ideas.

Readership and Circulation

  • Readership: 900,000
  • Circulation: 528,431*

Reader Profile

For AA Directions comprehensive reader profile, please see the AA Directions Media Kit.

Source: Nielsen National Readership Survey, July 2010 – June 2010 unless specified otherwise
* NZ Audited Bureau of Circulation, Jul – Dec 2009
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About our audience

New Zealand has a unique and dynamic culture, with European, Maori, Pacific and Asian influences. read more »

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