AA Directions

AA Directions presents the perfect opportunity to align your brand with a million-plus member club. Inspired to keep New Zealanders moving, AA Directions celebrates Kiwi culture. From great places to visit, to inspiring people, the magazine explores New Zealand with a range of visually-stunning and brightly written features.
It’s not all motoring, but there is plenty of valuable information relevant to motorists. Travel is a big part of AA too – and that is given ample space, with road trips, features on destinations and holiday ideas.
Readership and Circulation
- Readership: 900,000
- Circulation: 528,431*
Reader Profile
For AA Directions comprehensive reader profile, please see the AA Directions Media Kit.
Source: Nielsen National Readership Survey, July 2010 – June 2010 unless specified otherwise * NZ Audited Bureau of Circulation, Jul – Dec 2009