New Idea
New Idea’s audience is best defined not by age range but by mindset – those with a passion for life, optimism, fun and frivolity. New Idea knows its readers and what they want – big exclusives, a range of compelling articles, hot gossip, practical help and a few laughs.
New Idea is like a best friend – aspirational without being snooty and the confidante you turn to for help, be it on the latest fashion, the best dinner party fare or the inside story on the hot Hollywood hook-ups and break-ups.
With soul, depth and compassion, New Idea is not vacuous, but instead allows the reader to live vicariously through the insights of celebrities and also the inspirational people who feature in our ‘Real Life’ section. New Idea also offers the highlights of many monthly titles with our popular cooking, fashion, beauty and travel sections, as well as boasting the strongest health section in the women’s mass weekly market.
New Idea is one of the most read magazines by New Zealanders with a copy sold every 13 seconds* New Idea is a weekly must read magazine.
Quick Facts
- Frequency: Weekly
- NZ Circulation: 46,040 (ABC Jan – Jun 2011)
- Readership: 447,000
- Core target: 18-49 Female
- Content: Celebrity, news and lifestyle
Editor: Louise Wright
Official website: www.newideanz.co.nz
Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011, AP 10+, *Audited Bureau of Circulation Jan – Jun 2011