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Media Kit

Simply You consistently leads the magazine market in fashion and beauty. Inspirational fashion and beauty shoots, both from home and abroad, bring our readers everything they need to know for the season ahead. Add the largest section of beauty trends and analysis you’ll find in New Zealand and Simply You proves itself to be a one-stop style guide for the season.

Simply You Living  is Simply You’s sister title and  focuses on fashionable living. For our readers, style permeates every part of their lives, not just their wardrobes. So Simply You Living covers not only beautiful homes, but the stylish people who love living there, parties of the season, ideas for entertaining, travel, food and wine, and beauty. Simply You Living looks at life from a style-conscious point of view.

Readership and Circulation

For the past ten years, Simply You has consistently ranked as New Zealand’s number one selling fashion and beauty magazine.*

• Simply You  Readership: 108,000 
• Simply You Living Readership: 70,000
• Combined Unduplicated Readership of Simply You & Simply You Living: 135,000
• Simply You Circulation:34,872*
• Simply You Living Circulation: 21,804*

 Simply You and Simply You Living Reader Profile

• Our readers are predominantly female aged between 30 – 59 years.
• The average age is  for Simply You and  Simply You Living is 43 years.
• They are affluent with an average household income of $117,000 ($40,000 higher than the population average).  Simply You Living readers are even more affluent.
• They are educated; more than half of readers are University or other tertiary graduates.
• 67% are main household shoppers, making key purchasing decisions for their households.
• Our readers have money to spend with high levels of disposable income.  Almost three quarters are home owners, with almost a third of them mortgage free.
• They are 40% more likely than the population to be working in the top 3 occupations.
• 41% of readers have travelled overseas in the last 12 months 
• 57% of readers enjoy Simply You’s advertising pages**
• 73% have purchased an item they have seen in Simply You**
• Our readers spend an average of $1157 per month monthly on fashion and beauty items**

Readers’ Relationship with our Titles 

• Our readers are loyalists, having read our title for over 10 years.  More than 40% of readers have read the last 3 out of 4 or all 4 four issues available.
• Two thirds of readers keep their copies for over six months for reference**
• On average, primary readers of Simply You are picking it up 7.2 times, clearly using their copy of Simply You as a style guide to refer back to. This habit is repeated in Simply You Living.**