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Grabbing the attention of busy consumers is an advertiser’s biggest challenge – and one that New Zealand Magazines is superbly equipped to meet.

Here’s why:

• Magazine advertisements are demonstrably more acceptable, more enjoyable and less intrusive to consumers than ads in any other media. One study discovered magazine advertising to be more persuasive than either television or the Internet.
• Magazine readers are likely to be among the biggest spenders in most product categories.
• New Zealanders are passionate newspaper and magazine readers.

When comparing media consumption is this country, magazines are on par with the internet as the most heavily consumed media. 41% of New Zealanders are considered heavy magazine readers and only 10% of adults in New Zealand do not read any magazines.

New Zealand Woman’s Weekly and New Zealand Listener are produced by and for New Zealanders. Their readerships are bigger than those of comparable magazines. And those readers are intensely loyal, engaged – and responsive to advertisers’ offers. Can you afford to pass them up?

Total Magazine Users	Percentage of total Population 18+
Magazines Heavy (6+)	41%
Magazines Moderate (3-5)	28%
Magazines Light (1-2)	22%
Magazines Nil	10%