The Aucklander

The Aucklander is all about the reader and their community and is full of in-depth local news, sports, events, real estate, advertising, entertainment listings and lifestyle.

The Aucklander gives advertisers the ability to deliver their message to the quality audience enjoyed by The New Zealand Herald within a targeted local population.

The Aucklander printable fact sheet

Publication Day: Thursday, inserted into The New Zealand Herald

Circulation:Approximately 60,000 copies

Distribution: Auckland CBD and City Central, Ponsonby, Epsom, Remuera, St Heliers, Mission Bay, Meadowbank, Mt Wellington, Onehunga, Mt Roskill, Avondale, Takapuna, Devonport, Birkenhead, Northcote and Milford. For a detailed map of The Aucklander distribution click here.

Rugby World Cup Special Edition
Every Thursday during the Rugby World Cup, APN is producing a special weekly tabloid specifically targeted towards tourists and visitors to Auckland for the duration of the rugby tournament. For more information click here.

How The Aucklander engages readers

The Aucklander is characterised by its ability to connect the reader to local issues and trends.

It has very informative articles and I like the format. It’s laid out like a paper with a much larger circulation, but with locally relevant information as well as topical information.

The Aucklander engages as a ‘pastime’ and by ‘inspiring me’. Check out the full Media Engagement Presentation for more consumer insights.

Reader Profile

Inserting The Aucklander into the Thursday edition of the Herald ensures that it is delivered directly into subscribing households and businesses.

They are more likely than other Aucklanders to have a household income greater than $80,000
61% of this audience are in the top three socio economic groups
These households are more likely to be in the top 20% of spenders on clothing, footwear, wine, household furnishings, beauty/hairdressing and eating restaurant meals or takeaways

Source: Nielsen Consumer and Media Insights. Apr 2010 – Jun 2011. All People Aged 15+ in Auckland

Source: The Nielsen Company 2008, APN Media Engagement Report.