City

Auckland City is definitely where the action is. The city’s population is getting younger and they want to party. The City is also steeped in history, from the older established family homes in Parnell and Newmarket to the blue bloods of Remmers to the pink dollars and cafe scene of Ponsonby. This area is definitely one of New Zealand’s busiest stretches – a constant hive of activity.

The local City Edition is all about the reader and their community and is full of in-depth local news, sports, events, real estate, advertising, entertainment listings and lifestyle.

The Aucklander gives advertisers the ability to deliver their message to the quality audience enjoyed by The New Zealand Herald within a targeted local population.

The Aucklander printable fact sheet

Publication Day: Thursday, inserted into The New Zealand Herald
Distribution: Throughout the wider central Auckland area (west to Rosebank and south to Sylvia Park). For a detailed map of The Aucklander City distribution click here.

How The Aucklander engages readers

The Aucklander is characterised by its ability to connect the reader to local issues and trends.

It has very informative articles and I like the format. It’s laid out like a paper with a much larger circulation, but with locally relevant information as well as topical information.

The Aucklander engages as a ‘pastime’ and by ‘inspiring me’. Check out the full Media Engagement Presentation for more consumer insights.

Reader Profile

Inserting The Aucklander into the Thursday edition of the Herald ensures that it is delivered directly into subscribing households and businesses.

The Aucklander is read by 197,000 people every Thursday
The Aucklander reaches high income households, tertiary educated professionals, homeowners and households with high weekly grocery spends.
44% of Aucklander readers are male

Source: Nielsen Media Research National Readership Survey July 09 – June 2010. All People Aged 15+

Source: The Nielsen Company 2008, APN Media Engagement Report.