Business Herald

Delivering an affluent business audience

The daily Business Herald is a highly credible and respected editorial environment that delivers a complete package of financial analysis, business news and market prices from the national and global markets.This section offers a current guide that attracts readers interested in being informed on the key aspects of personal finance and the economy by bringing the best market information, in a concise format, on a daily basis.
Printable Business Herald fact sheet.

Find out more about Friday’s The Business Herald tabloid lift-out.

How the Business Herald engages readers

Qualitative research has found that the Herald Business sections are perceived as having expertise, wisdom and intelligence. The advertising in Herald business sections is seen to be appropriate, well placed and aids the experience.

It gives me a good overview of what’s going on. It has some quite good in-depth articles on what a particular company or a particular industry is doing.

Business sections of the Herald engage readers strongly by ‘educating me’, also by ‘alters my thoughts and feelings’ and ‘absorbs me’. Check out the full Media Engagement Presentation for more consumer insights.

Why advertise?

The Business Herald combines the twin benefits of a dedicated core readership of business- focussed readers, who are also an audience of high income earners.
Business Herald reaches those within business who make purchasing decisions. Business Herald allows the advertiser the opportunity to influence key people within these organisations with the responsibility for buying products and services for their company.
Readers typically have a very high income and are likely to have disposable income to spend on “luxury” goods and services.

Reader profile

Business Herald attracts an average of 299,000 readers each day.
70% of Business Herald readers are the main income earners.
76% of Business Herald readers consider buying something from the ads they have seen in their daily newspaper.
63% of Business Herald readers are male.