canvas
Delivering an audience of top-socio female skewed readers
canvas is your Weekend Herald magazine, providing a lively, captivating read every weekend. You’ll find the in-depth stories that are the mainstay of canvas, as well as our award-winning fashion pages, recipes by Donna Hay, restaurant and brunch reviews, wine recommendations from John Hawkesby, and interiors advice – all in a bright, contemporary design.
Michele Crawshaw, Editor – canvas
canvas, the Weekend Herald’s glossy lift-out lifestyle magazine, indulges readers with a satisfying blend of features, lifestyle, and a substantial living section devoted to contemporary design, recipes and fashion. With consistently thought-provoking and stimulating articles, canvas has a reputation for quality journalism. At the 2009 Qantas Media Awards, canvas won ‘Best Fashion Section’ for the fourth year in a row. Printable canvas fact sheet canvas directory |
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How canvas engages readers
Readers look forward to canvas as part of their weekend read. Its glossy format sets it apart from the rest of the paper giving it a distinct identity. Readers put weight behind canvas reviews and columnists.
I always read canvas if I buy the Weekend Herald. It’s kind of nice. I like having a big newspaper, but it’s nice to have something that’s a bit more convenient to read. Like it’s a bit different and it’s a different colour paper as well. If you’ve read something quite in depth or full on, like in the news bit, without (going) completely to a trashy magazine, it’s a good in-between.
canvas strongly engages by ‘entertaining me’ which is reflective of the ‘weekend mindset’ and the magazine values of the publication. canvas also engages by ‘inspiring me’ and ‘absorbing me’. Check out the full Media Engagement Presentation for more consumer insights.
Why advertise?
- canvas offers a quality weekend magazine environment with a high readership in the top socio-economic groups (67% of canvas readers are in the top 3 socios).
- canvas offers advertisers one of the most female skewed Herald environments
Reader profile
- One ad in canvas will be seen by 424,000 readers each week
- canvas readers are affluent with a higher capacity to spend – 67% of canvas readers are in the top socio-economic levels (NZSEI) 1-3.
- 77% of canvas readers use their daily newspaper to help decide where to buy from.
- 58% of readers are female
Source: Nielsen Consumer & Media Insights. Oct 2010 - Dec 2011. AP15+
Standard Ad Sizes and Premium Positions
Premium Position
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| Full Page Live Image Area: 289x259mm Trim Area: 305x275mm Bleed Area: 315x285mm |
Inside Front Cover Page 4 Inside Back Cover Outside Back Cover Outside Back Cover |
Standard Ad Sizes
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| Third Page Vertical Live Image Area: 289×75.5mm Trim Area: 305×91.5mm Bleed Area: 315×101.5mm |
Third Page Horizontal Live Image Area: 86x259mm Trim Area: 102x275mm Bleed Area: 112x285mm |
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| canvas Directory Small: 54×46.2mm Medium Horizontal: 54×98.4mm Medium Vertical: 114x46mm Large: 114×98.4mm |