HeraldHomes

Reach potential homebuyers

We appeal to readers in most income brackets by featuring not only million-dollar mansions, but also affordable houses in the suburbs, apartments, lifestyle blocks and coastal holiday homes. All are gorgeous to look at and, because we interview their owners, fascinating to read about.

-Penny Lewis- Editor, HeraldHomes

Saturday HeraldHomes is the must-read weekend publication for anyone buying, selling or just interested in real estate, profiling a range of city and country properties on the market, and featuring information to help readers buy and sell their homes. HeraldHomes is distributed on gloss stock for extra impact and appeal in the areas of Auckland with a greater concentration of readers with the ability to invest in real estate (central Auckland and the North Shore).

Click here for a fact sheet on Saturday HeraldHomes.

Midweek HeraldHomes in Wednesday’s Herald is a standalone lift-out, specialising in residential homes and properties less than one million dollars. With a greater Auckland distribution covering Pukekohe to Wellsford and a smart new look, this publication is sure to engage an exciting audience of both passive and active homebuyers (please email realestateadmin@apn.co.nz for a comprehensive distribution list).

Click here for a fact sheet on Midweek HeraldHomes.

How HeraldHomes engages readers

HeraldHomes attracts a mix of those interested in homes and properties and readers actively seeking a new home. Readers discuss inspiration from seeing other people’s homes. If you’re actually looking for something, like if you want to go and look for a house, you know you’re going to find something, a starting point in the Weekend Herald, there will be something about it somewhere.
HeraldHomes primarily engages as a ‘pastime’ tapping in to the ‘weekend mindset’, it also engages by ‘inspiring me’ and ‘educating me’. Check out the full Media Engagement Presentation for more consumer insights.

The Herald Real Estate Features

Our selection of real estate features published across 2012 will get you in front of anyone buying, selling or just interested in real estate. Click here for a fact sheet on our Real Estate Features for 2012.

The New Zealand Herald’s Commercial Property – Investment Opportunities Features

If you’ve got Residential or Commercial properties for Sale, let, lease or buinesses for sale or wanted, then make sure you advertise with The New Zealand Herald’s Investment Opportunities environment. Click here for a fact sheet for 2012.

Why advertise?

The Herald real estate sections provide coverage of the total Auckland market. That’s essential because almost 60% of people are looking to buy a property outside of the area they currently live in.*
Credible editorial content draws in potential homebuyers and results are driven by unrivalled readership combined with specially targeted environments.
Sectionalisation of HeraldHomes makes it easier to target buyers.
Midweek HeraldHomes offers a complementary environment to the Saturday product, with the credibility of the HeraldHomes brand, at an attractive price point.

Reader profile

HeraldHomes attracts buyers at the top end of the market and is the Herald environment with the largest skew to household incomes over $250K
78% of Heraldhomes readers use their daily newspaper to decide where to buy from.