career12
“They come from across the nation. Individually the very best in their field; together they are the country’s professional elite. All of them searching…striving…thirsting to become THE CHOSEN…“
The employment event of the year is nearly upon us. With career12 comes access to New Zealand’s brightest and best – and this year the portfolio is better than ever before.Showcasing the best roles currently available in New Zealand to over 1.2 million people every week, career12 will be published over three standalone tabloid editions in New Zealand’s leading newspapers, The New Zealand Herald, Weekend Herald and Herald on Sunday, and on our award winning website, nzherald.co.nz.
Building on all of the well known and loved features of the previous campaigns, career12 embraces a truly multimedia format, ensuring every print ad is partnered with an online offering.
Edition One: Saturday, January 21, 2011
Edition Two: Wednesday, January 25, 2011
Edition Three: Sunday, January 29, 2011
Reaching the active and passive job seeker
• Approximately one third of this audience “keep an eye on the job section” of their newspaper, ensuring they are aware of exciting opportunities without actively looking for a job
• While 1 in 4 of readers are “looking for employment” and are actively searching for their next challenge
In print and online the Herald delivers a quality audience
• More than half of all Herald employment readers are aged 25-54
• 173,000 readers “expect to change jobs in the next 12 months”
• They aren’t just looking for their next paycheck. Almost 600,000 of them agree that “work is more than just a job” and 1 in 3 admit that they “want to get to the top”.
• 25% of Herald readers are university graduates, and more than 50% have some kind of tertiary qualification
• More than half of Herald readers are business decision makers
career12 will be supported with a dynamic multimedia marketing campaign covering a wide range of media including press, radio, TV, online and outdoor.
Be certain not to miss out on career12 – speak to your Herald representative today for further details.
Stacie Taylor
Key Account Manager
09 373 6400 extn 8601
stacie.taylor@apn.co.nz
Cathleen Hyde-Harris
Key Account Manager
09 373 6400 extn 8441
cathleen.hyde-harris@apn.co.nz
General enquiries
Call 09 373 6490
career12@apn.co.nz
career12 deadlines
For career12 edition one:
Publication date: Saturday, January 21
Booking and material setting: Tuesday, January 17, 12pm
Camera ready material: Thursday, January 19, 4pm
For career12 edition two:
Publication date: Wednesday, January 25:
Booking and material setting: Thursday, January 19, 12pm
Camera ready material: Monday, January 23, 4pm
For career12 edition three::
Publication date: Sunday, January 29
Booking and material setting: Tuesday, January 24, 12pm
Camera ready material: Wednesday, January 25, 4pm
Source: Nielsen CMI Q2 2010 – Q2 2011, AP 15+