Section A

Providing an unparalleled reach of quality readers, every day

Respected as the source of national news for New Zealanders for over 140 years, Section A breaks the latest news and offers in-depth analysis, forthright opinions and insight across all the issues of the day.
On an average day, over half a million New Zealanders refer to Section A as their point of reference on all that is important in our national life.
Printable Section A fact sheet.

Underpix appears on The Back Page of Section A as a composite “marketplace” of advertisements. Reader favourite Sideswipe appears daily above Underpix, accompanied on Tuesday and Friday by Rachel Glucina’s The Diary, and on Thursday by Sarah Daniell’s Twelve Questions. These columns run alongside regular photo essays, big photos and show reviews to make the back page a ‘must read’.

Underpix positions are designed to deliver results for advertisers on a limited budget – find out more here.

How Section A engages readers

Section A epitomises what the news is all about, this is where people are in their most focused ‘serious’ mindset.

To find out the issues and policies which will impact upon me. I see in today’s paper something about a new charging regime for petrol, so what does this mean? Do I change my behaviours because of this?

Section A engages readers at a ‘social’ level, ‘educating me’ and also ‘absorbs’ readers. Check out the full Media Engagement Presentation for more consumer insights.

Why advertise?

As the most highly read section of any New Zealand newspaper, Section A consistently delivers an exceptionally large, broad audience of readers. It boasts an average daily readership of 540,000 people.
Section A readers have an above average income and a high propensity to spend – an unbeatable combination for advertisers.
The Herald provides an environment where consumers are actively engaged with the paper. For these readers, the advertising is as important as the editorial content for discovering the best deals, services and products in the market – in short, Section A delivers results for our advertisers.
Section A hosts Underpix, an affordable means of advertising for smaller advertisers, while maintaining superior readership levels.

Reader Profile

One ad in Section A of The New Zealand Herald will be seen by more than 500,000 readers
71% of Section A readers have talked about an ad they have seen in their daily newspaper.
72% actually buy something from an ad they have seen in their daily newspaper.

Source: Nielsen Consumer And Media Insights. Oct 2010 - Dec 2011, AP15+

Source: Strategy.com

Source: The Nielsen Company 2008, APN Media Engagement Report.

Standard Ad Sizes and Premium Positions

Premium Positions


6×9.5 Display Columns Front Page Solus		16×10 Display Columns Page 2 Solus

20×3 Display Columns Page 3 Right and Left Corner		28×5 (or 14×10) Display Columns Opposite Editorial Solus Position

14×10 (or 28×5) Display Columns Opposite Editorial Solus Position