The Business Herald

Delivering a quality business audience

Published every Friday, The Business Herald covers the latest daily business news with and also includes popular weekly features and columnists. This full-colour, stitched, lift-out is targeted at an intelligent, business-savvy audience and offers advertisers the opportunity to reach influential decision makers. The Business Herald printable fact sheet

Printable Business Herald fact sheet

Find out more about the weekday Business Herald section.

How The Business Herald engages readers

Qualitative research has found that the Herald’s business sections are perceived as having expertise, wisdom and intelligence. The advertising in Herald business sections is seen to be appropriate, well placed and aids the experience.

It gives me a good overview of what’s going on. It has some quite good in-depth articles on what a particular company or a particular industry is doing.

Business sections of the Herald engage readers strongly by ‘educating me’, also by ‘alters my thoughts and feelings’ and ‘absorbs me’. Check out the full Media Engagement Presentation for more consumer insights.

Why advertise?

The Business Herald has more than six times the readers of the National Business Review.
The Business Herald offers advertisers a premium dedicated business environment with the longevity of a lift-out magazine.
A credible editorial environment offering solus advertising positions.
Each issue includes the day’s business news, cover story, sharemarket tables and commentary, international editorial and targeted environments including, management, marketing and technology.

Reader profile

Friday business readers are top-end business professionals and 47% more likely than the general population to be in the top three occupation groups.
63% of Friday business readers have savings or investments, with an average of $130,200 invested.
They tend to embrace home technology and are more likely to have purchased high-end products such as LCD televisions and home theatre systems.
15% of Friday Business readers have purchased a car in the past 12 months – this was more likely to be a new, luxury brand.
They are also 18% more likely than the general population to choose quality over cost when purchasing.