The New Zealand Herald

The Red Bulletin

Exclusively with the Herald on the first Tuesday of every month

Media Kit

Snowboarders and neurologists, hip-hop artists and top chefs, classic planes and triathletes, visual artists and Formula One drivers: The Red Bulletin covers the very latest news from the world of Red Bull in an inimitably witty, intelligent and pithy style.

The Red Bulletin is a modern lifestyle magazine focusing on sport, people, art and culture. It is 100 pages of action, adventure and partying. And each month captures the stories of dynamic people who perform the indescribable, seek new challenges and excel.

Of course The Red Bulletin features the adventures of our very own incredible kiwis who have a lust for life – from Mad Mike Whiddett who raced in the World Drifting Championships, Rhys Millen – one of the most respected performance drivers in the world and winner of the Red Bull Drifting World Championship 2008, and Levi Sherwood – an FMX champion and one of the top riders on the Red Bull X-Fighters World Tour 2009, to Quentin Tarantino’s favourite stunt woman Zoe Bell.

The Red Bulletin is a global magazine published each month in eight countries worldwide including New Zealand – and appears free in The New Zealand Herald on the first Tuesday of each month. With almost 200,000 copies published every month The Red Bulletin is the largest consumer magazine in New Zealand*.

Reader Profile

  • High socio-economic groups 58% of Red Bulletin readers are in the high socio-economic groups (NZSEI 1-3).
  • Household income 46% of Red Bulletin readers have a household income of $80,000+.
  • Household shoppers 66% of Red Bulletin readers are the main or equal household shopper.
  • Decision makers 42% of Red Bulletin readers are business decision makers.

    • To advertise in The Red Bulletin, or for more information please contact Brad Morgan on 09 373 6400 ext 9317 or brad.morgan@apn.co.nz.

    Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011. All People 15+
    *ABC Jan – Jun 2011
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