The New Zealand Herald

TimeOut

Reaching a mass audience of readers exploring their entertainment options.

TimeOut is The New Zealand Herald’s weekly entertainment section giving readers a vital mix of movies, music and television. It comes with a seven day listings guide to both live entertainment and the small screen along with in-depth entertainment features and reviews of the latest films, albums and games.

Russell Bailey – Editor TimeOut

 

Arts on Saturday presents a colourful weekly blend of visual and classical arts, with profiles of established and emerging talent; and an environment suited to niche advertisers.

Advertise online – heraldmovies.co.nz

heraldmovies.co.nz, situated on nzherald.co.nz/entertainment, showcases all the movie listings on one website with links through to cinema websites so you can purchase tickets directly. Plus on this dedicated movie site, readers can easily compare all theatre session times, read movie synopsises, view trailers of the latest blockbusters and enter competitions to win great prizes.
Strengthen your brand advertising and draw movie goers to your website or product with online display advertising.

Find out more about advertising opportunities with heraldmovies.co.nz.

How TimeOut engages readers

TimeOut is seen as more than just functional listings and readers experience this publication with positive emotions. The combination of high visuals, good interviews and excitement of future possibilities make TimeOut a treat and mini escape.

Section A, like it would be more of a serious mood, like let’s get information, let’s get facts. Whereas this is like oh let’s just see what’s the latest and greatest, what we can do, where we can go.

TimeOut strongly engages readers by ‘entertaining me’ and as a ‘pastime’. Check out the full Media Engagement Presentation for more consumer insights.

Why advertise?

  • Week-long guide for readers – increased exposure for advertisers as readers refer to it time and again for the seven day TV listings.
  • Quality editorial and tailored environments – broad reader appeal.
  • Appeals to both active and passive readers who are looking for inspiration on how to spend their free time.

Reader Profile

  • One ad in TimeOut has the opportunity to be seen by 451,000 readers.
  • 71% of TimeOut readers live in urban Auckland.
  • On average TimeOut readers visit the cinema four times every 6 months.
  • 44,000 readers have purchased a music CD/DVD in the last seven days
  • 39% have visited an museum or art gallery

 

 

Source: Nielsen Consumer and Media Insights. Oct 2010 - Dec 2011, AP15+

Source: The Nielsen Company 2008, APN Media Engagement Report.

Standard Ad Sizes

   
37×7 Display Columns   18×7 Display Columns  
 
12×7 Display Columns  

 

 

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