Travel

Reaching readers exploring their travel options

Travel, in Tuesday’s New Zealand Herald provides a weekly guide to national and international locations for both the discerning traveller and the dreamer, in a compact lift-out format. Award winning Travel editor Jim Eagles features great destinations from around the world, which cater to readers with varying budgets and travel objectives.
Printable Travel fact sheet.

In addition to premium and standard positions, Travel also offers advertisers dedicated, cost effective advertising environments within the Travel Directory and Accommodation Directory.

How Travel engages readers

Readers see Travel as inspirational and easy to read with advertising that makes sense. Advertising is as important as editorial content and the section appeals to both younger readers planning their ‘OE’ and baby boomers with the time and money to travel.

It’s like armchair travel isn’t it? You can sit and dream and wish and plan maybe

Travel strongly engages readers by ‘inspiring me’ and ‘entertaining me’. Check out the full Media Engagement Presentation for more consumer insights.

Why advertise?

82% of Tuesday Travel readers use their daily newspaper to decide where to purchase their products or services from while 79% actually buy something after reading their daily newspaper.
The Herald’s award winning Travel section is a dedicated environment that draws in motivated readers – advertisers benefit by placing their brand within an informative, practical and highly valued weekly section.