VIVA
Reaching a large audience of women who love to spend
VIVA is the cultural barometer people turn to first each week to find out what’s hot in fashion, beauty, food, wine and design.
Amanda Linnell – VIVA Editor
Fresh and stylish, VIVA is a mid-week treat with a devoted following amongst women who love to spend. Appearing each Wednesday, its sophisticated magazine-style format makes it the perfect place to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends. Printable VIVA fact sheet |
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VIVA Features
VIVA has a number of special issues throughout the year covering everything from fashion, food and wine as well as a monthly ‘at Home’ special, more information is below:
VIVA Special Issues Calendar including VIVA at HOME
How VIVA engages readers
Readers see VIVA as inspirational and aspirational with high quality fashion, food and design. VIVA is a destination read for some. Women who like fashion “love it” and advertising is an important part of the mix – their ‘mid-week treat’.
That’s my favourite part of VIVA, just seeing what new products are out and about. I think it’s pretty but it’s not just girly stuff, it’s got food there. And I like the ads in here too, because a lot of the time there will be adverts for sales at stores that probably wouldn’t normally advertise anywhere else.
VIVA strongly engages readers by ‘entertaining me’ and by ‘inspiring me’ and as a ‘pastime’. Check out the full Media Engagement Presentation for more consumer insights.
Why advertise?
- Synonymous with fun, lifestyle and fashion, VIVA provides advertising opportunities amongst fashion and food based editorial.
- Reaching spenders and lots of them. VIVA is a destination read for consumers, with the high readership of the Herald on a Wednesday.
Reader profile
- One ad in VIVA will be seen by 342,000 readers every week
- VIVA is amongst The New Zealand Herald environments with the highest ratio of female readers – 60% are female.
- 47% of VIVA readers place product quality ahead of cost
Source: Nielsen Consumer and Media Insights, Oct 2010 - Dec 2011, AP10+
Source: The Nielsen Company 2008, APN Media Engagement Report.Standard Ad Sizes and Premium Positions
Premium Positions
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| 37×7 Display Columns Outside Back Cover |
12×7 Display Columns Content Pages 2 and 3 Solus |
Standard Ad Sizes
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| 18×7 Display Columns | 12×7 Display Columns Content Pages 2 and 3 Solus |